The brand has made waves through London, Overseas and has now been spotted on several well established names including Konan, Chris Brown & Wretch 32 to name a few. Mergring high-end streetwear & luxury materials sourced from Britain the collection features bespoke designs curated by the brand to match the aesthetic, staple (SOFT) pieces such as hats, t-shirts, jumpers & jackets.
The spear & wifi logo symbolise the idea of how old & new traditions both revolutionised seasons and can be found at the core of their branding.
Take a look at the recap over the past week in the video below.
The pop up takes place from the 24th May – 4th June in the East side of London at 14 Hanbury Street, London, E1 6QR.